| From Fast Food Nation:
".....Harry and Esther Snyder opened their first In-N-Out Burger restaurant on the road between Los Angeles and Palm Springs. It was the nation's first drive-through hamburger stand. Today there are about 150 In-N-Outs in California and Nevada, generating more than $150 million in annual revenues. Harry Snyder died in 1976---but at the age of eighty, Esther still serves as president of the family-owned company. The Snyders have declined countless offers to sell the chain, refuse to franchise it, and have succeeded by rejecting just about everything the rest of the fast food has done.
In-N-Out has followed its own path: there are verses from the Bible on the bottom of its soda cups. More importantly, the chain pays the highest wages in the fast food industry. The starting wage of a part-time worker at In-N-Out is $8 an hour. Full-time workers get a benefits package that includes medical, dental, vision, and life insurance. The typical salary of an In-N-Out restaurant manager is more than $80,000 a year. The managers have, on average, been with the chain for more than thirteen years. The high wages at In-N-Out have not led to higher prices or lower quality food. The most expensive item on the menu costs $2.45. There are no microwaves, heat lamps, or freezers in the kitchens at In-N-Out restaurants. The ground beef is fresh, potatoes are peeled every day to make the fries, and the milk shakes are made from ice cream, not syrup.
In March of 2000, the annual Restaurants and Institutions Choice in Chains survey found that among the nation's fast food hamburger chains, In-N-Out ranked first in food quality, value, service, atmosphere, and cleanliness. In-N-Out has ranked highest in food quality every year that the chain has been included in the survey. According to the consumers polled by Restaurants and Institutions in 2000, the lowest-quality food of any major hamburger chain was served at McDonald's."
__________________ "Do not concentrate on the finger or you will miss all that heavenly glory" -Bruce Lee, Enter the Dragon |